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No matter if a website is static, dynamic, database-driven or flat, they all have one thing in common. They need somewhere to store their data. The technical methodology behind it all takes second place to how the pros and cons of each system fit in with your specific needs. How does a flat-file CMS work? A flat-file CMS stores data as text files on the server, It creates separate files for parts of the website and its content. Those files are read by the CMS. This is in contrast to a database system, which needs a special language and software engine to add, change and delete entries from the database. Speed You may well have guessed that one of the big benefits of a flat-file system is speed. With no database engine to add latency, data can be accessed much quicker. However, given the many other things that have to happen (the data must be transmitted to the visitor, the visitor's browser has to display the data, etc) this speed improvement may well be simply theoretical. Once in...

Here are some simple 8 things you should not be doing on your WordPress Website.  These changes are common standard web trends and improvements to usability. 1. Make your logo big People can quickly tell it’s your logo. A large logo takes up a lot of screen real estate.  The more space it takes up the less opportunity you have to showcase your services or extra content on the page.  You do need a logo present on your website, just doesn’t have to be big. 2. Don’t make your call to actions tiny Buy now button, location address to your restaurant, phone number etc… make sure your call to action is big. You want people to be able to see your call to action in 3 seconds. Don’t make people search the site for the things the key information they want. 3. Week Content Don’t put small phrases of content on your site.  Google loves content… and you will continue to see the saying ‘Content is King’. Include large paragraphs of content on your website (where you can) so that Go...

One of the fastest and easiest ways to speed up your website is compressing all the images on it. And to make your life easier, Google has launched the Squoosh free image compression tool. It is necessary to optimize images on any site for the site to load faster and rank better. What is the Squoosh? Squoosh is an image optimization and compression tool developed by Google. The service appeared in 2018 but was recently updated to a better version. Perhaps the best thing about it is that it shows a 1:1 visual comparison of the image before and after compression. It is а free tool. Squoosh allows you to use the advanced options provided by other image compressors. You can use the Squoosh either in your browser window or download it to your computer. It reduces image weight without significant loss in image quality and thus speeds up your site's loading speed. Benefits of using the Squoosh free online tool There are many advantages to using the Squoosh to compress your images on your ...

When developing a successful search engine optimization (SEO) strategy, website architecture cannot be ignored. It’s one of those things you really need to plan and set up correctly at the very beginning of the development process. In this article, the Drupal maintenance and support team at Drudesk explores why website architecture matters to SEO and explains the best practices to create an SEO-friendly site structure. What is website architecture? Website architecture is a particular structure that organizes all the content on your platform. This is the hierarchy of web pages that helps users find necessary information, as well as search engines to crawl the website.  Well-thought out site architecture is created in a way to ensure that both users and search engines can move easily through your website. Why is website architecture important for SEO? Website architecture is a crucial element of successful SEO performance. It  also helps search engines find and display content ...

It is crucially important that your website is updated regularly (for reasons which I’ll explain next), but so many companies upload their website and forget about it, which can be detrimental to search engine rankings and visitor experience.  Do you update your website on a regular basis? Why is it important to keep your website updated? Google and other search engines are constantly scouring the web using their ‘bots’ to check for updated web content.  With this information they then update their search ranking information, and websites that are updated regularly (with quality content) will move up the rankings and sites that haven’t could slip down. So simply put, if you don’t update your website at all it will almost definitely start to slip down the search engine rankings. On the other hand if you follow our 5 simple steps below, you will have a much better chance of appearing higher in the search engine results. 1. Keep Your Content Fresh and Relevant One of the most imp...

Link Building in SEO is the practice of building one-way hyperlinks to websites/pages to improve search engine rankings. However, the benefits are not limited to the improvement of search rankings alone. Proper implementation increases brand exposure. But how do you practice link building without getting penalized by the big ”G” and other search engines? What are the essential terminologies in link building? To answer that, we first need to understand what it is and how it works. So? What Are The Importance of Link Building 1. Increases Your Rankings Whitehat link building does not only increase a website or blog ranking, but it also makes the results achievable long enough. Even with the famous saying, ” Content Is King” acquiring backlinks would take a website further ahead of competitors. 2. Drives Website Traffic Quality links + Content +  Easy to rank keywords = Increase in website traffic. When you carry out a holistic link building process without spamming, you can be sure t...

When it comes to discussing content marketing trends and statistics, marketers are quick to bust out their graphs and point to things like automation and sales funnels and geo targeting. While each of these items are undoubtedly valuable, you may not have the time or the inclination to decipher the meaning behind all that jargon. We’ve shared them with you below. Evaluate: What Are Your Top Goals for Content Writing? SEO content writing goals Before you can fully appreciate the value of the content writing tips we’re about to share, you may first want to understand your company’s top goals for content marketing. Not sure where to start? While increasing traffic and driving conversions are important, they’re actually not top priorities. Here’s what they are: Increase Brand Awareness: Strong, engaging and informative content can position your brand as a knowledgeable and helpful resource and showcase its expertise. Even if a reader doesn’t have the intent to buy now, high-quality content...

Nowadays, everybody is on the Web. Alright, perhaps not everybody - but you got the idea, right? Everyone I know is utilizing the Internet for various reasons. Regardless of whether they're searching for something to peruse, learn, or purchase - people are on the Web with expectations of discovering the data that could be useful to them. Also, the best thing of all? They are presumably going to find it. The odds of leaving the Web "with nothing" are next to impossible.  Website owners are doing their best to make as impactful and engaging content as possible to attract the right target audience. They're distributing guides, blog entries, white papers, case studies, online classes - nearly all that serves teaches and impacts their webpage guests on a wide range of subjects and events.  Reality check  Did you know, Google currently processes over 40k searches every second? This implies that in 24 hours, the search engine takes care of over 3.5 billion clients with diffe...

One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then it is the right time to connect with a local SEO company in St Petersburg, FL to start reaping the countless benefits of SEO!  Here are some of the reasons why SEO is important and why you should consider it as a marketing technique. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizi...

Your website should not  just be: I came, I saw, I conquered to your customers. They should have reasons to visit your site more than once. Keywords are what lead them to your site, but it is strong content that will keep visitors coming back for more. Think about what websites you visit frequently; chances are it is not because of slow loading pages, old content or poorly written material. It has to do with well written and engaging content that is being updated. There are things you can implement in order to ensure a constant flow of people to your website. Content . This is the most important thing to have a presence online. Google takes content in as a large factor in their algorithm for SEO. Make sure it is easy to read, view, listen to and comprehend. You want your content to educate your viewers, not confuse them even more. Links. This is very simple, but often overlooked. Viewers get frustrated when several links do not working or there is no clear navigation. Make sure you...

With web sites becoming the norm for marking a presence on the web platform, phrases internet site improvement and web site design have received huge reputation. Although these two terms are broadly in vogue, there are popular misconceptions as most customarily website improvement and website design are used as synonyms and on the whole as widespread phrases. There are, but, crucial variations in the delineation of these two terms and therefore knowledge the nuances of website improvement and web design is crucial for efficiently building a business website. What is supposed through web layout? The visible illustration of a internet site is the duty of a web dressmaker. Web designers in Castle Rock, CO decide the graphical illustration of the internet website. Their major job is to design an attractive website so that the centered audience gets hooked on it and shows interest for navigation. Web designers create the complete appearance of the website and the appeal quotient of the int...

Benefits of Good Web Design for your Business Website It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website. Attraction It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business. Retention Customer retention is one of the important factors f...

Lead generation in 2021 just may not be all that different than lead generation in 2020. You just need some tweaks to well-tested strategies and some reminders that some old strategies are no longer effective and should be replaced. To summarize in an oversimplified way, effective lead generating strategies involve inbound and content marketing with prudent use of email and some other outbound tactics. Now let's talk about current lead generating practice. As is almost always the case, start at the beginning. So let's start with defining lead generation. Lead generation is identifying potential customers for your business. It is a way of creating positive feelings for your business among people who have indicated some level of interest in you and getting them on the path to eventually making a purchase. The transition from stranger to customer happens most naturally when that stranger has kicked off a relationship with you by showing an interest in your business. Perhaps they...