Create A Winning E-commerce Strategy
If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that the seismic shift in consumer spending from brick and mortar to digital is due to the global pandemic forcing people to shop online. But that’s simply not the case. Every year since the dot-com boom in the 90’s, brick and mortar retail has steadily lost ground to the rising tide of e-commerce. Indeed, e-commerce has fundamentally altered the way business is done and how we as humans interact. We live in a world where we now expect to have products delivered same day, someone to give us tech support 24/7, and returns to be a question free affair as simple as printing a shipping label. It’s safe to say that, even when the global pandemic is in our review mirror, e-commerce will be on the horizon. Getting bigger and becoming more central to consumers of all spectrums, industries, and disciplines. It’s no longer a case of “should I go into e-commerce” but, “will I survive if I don’t?...