A GUIDE TO DOMAIN AUTHORITY
Not all marketing tactics are created equally. Red Egg differentiates from other Denver marketing companies by altering our service offering packages to meet the specific needs of our clients. This can include anything from a website redesign to a comprehensive SEO audit and results-driven strategy. We understand that SEO concepts are often confusing and we’re here to explain it for you. This deep dive into Domain Authority will help to clarify how Google’s algorithm works, how businesses appear on search engine results, and how to increase visibility for your business. What Is Domain Authority? Domain Authority (DA) is a score that ranges from 1 to 100. This number predicts how well a website will rank on search engine result pages (SERPs). This scoring system was created by Moz to describe a site’s relevance for a specific subject area or industry. Domain Authority is determined by comparing multiple variables, including: The number of total links Number of linking root domains The q...