raqueltorsney

Well optimized URLs are important for both search engine optimization and user experience. Search engines factor many variables into their decision making process and URLs are high on the list.  As with page titles, URLs help describe a web page to search engines and potential visitors, meaning they should be accurate, enticing, and well-structured. While many factors should be considered, here are eight  best practices for creating SEO-friendly URLs . 1. Describe your Content A user should be able to make an accurate guess about the content of a web page simply by reading the URL. To accomplish this, a URL should include an accurate phrase or term that pertains to the page content. 2. Include Keywords in URLs It is a best practice to optimize every web page around one keyword, and this keyword should be included in the URL. It is also important to  put the most important keywords in the beginning of the URL , as search engine spiders do not give as much significance to w...