8 Critical Design Factors that Impact Website Sales
The wrong design can make or break your website. In fact, 48% of people said that a website’s design is the #1 factor in determining the credibility of a business. Research shows that having a bad website can impact your bottom line. So with design so important, in this article I’m going to go over 8 critical design factors that impact website sales. Color . Having the right colors can make a big impact but also using color psychology can give your sales a boost. Using colors like red or other strong contracting colors for your buttons or links you want people to click most, such as your “buy now” or “contact us” button have been shown to increase clicks on those buttons. Eye trail. Eye trail is when you design something to lead a person’s eye towards looking somewhere. On a website you want to lead a person’s eye towards your office and “buy now” or contact info so they call you. There are a number of ways to do this with color and photos. A good designer can make your ...