What is a Landing Page and How Do You Use One?
Have you ever head of the term “landing page”? Do you know what one is? Did you know they relate to webpages? Do you know how important they are to converting a prospect into a client? Did you realize that they are a great source to capture a visitor’s information? Do you want to know more about them so you can start using them? Then, keep reading. What is a landing page? According to Hubspot.com, “a landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up”. “A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows bo...