raqueltorsney

Colors are important for your brand identity . But as much as you want your brand to standout or to be trendy, don’t smother your color scheme with too many pigments. At the same time, don’t choose a color just because it’s in this season. If you want to get on the right track, make sure that the colors you choose are aligned with your identity as a company. What message do you want to convey to your target audience? What kind of emotion do you want to evoke? Being clear on these factors is a good foundation in choosing the right palette for your brand. The success of your brand is dependent on the colors you choose, so make sure the shades in your color scheme compliment each other. Here are seven tools to help you do that. 1. Palleton Palleton is a color palette generation tool designed to create monochromatic, triad, and tetrad schemes. It allows you to import palettes in different formats, depending on where and how you’re planning to use it. In addition, it provides a preview ...