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When it comes to discussing content marketing trends and statistics, marketers are quick to bust out their graphs and point to things like automation and sales funnels and geo targeting. While each of these items are undoubtedly valuable, you may not have the time or the inclination to decipher the meaning behind all that jargon. We’ve shared them with you below. Evaluate: What Are Your Top Goals for Content Writing? SEO content writing goals Before you can fully appreciate the value of the content writing tips we’re about to share, you may first want to understand your company’s top goals for content marketing. Not sure where to start? While increasing traffic and driving conversions are important, they’re actually not top priorities. Here’s what they are: Increase Brand Awareness: Strong, engaging and informative content can position your brand as a knowledgeable and helpful resource and showcase its expertise. Even if a reader doesn’t have the intent to buy now, high-quality content...

In this article, I will make the case for why content marketing should be the foundation of your search engine optimization (SEO) strategy. I know from experience that Google considers content and backlinks among the two most important ranking signals. Of these two you have the most control over the content. So if your goal is to improve your SEO results, then you need a strategy for giving Google the content it so desires. What is content marketing? Content marketing is the practice of publishing engaging information – i.e. content –  that proves you are a master of your business and/or industry. There are many ways to deliver content. The most popular forms are blog articles, web pages,  white papers, videos, social media posts, FAQs, podcasts, and more. Why does content marketing matter? Trust is an issue in today’s online world.  Content marketing can help you build trust with your customers and prospects. Content marketing is not advertising, rather it is relati...

Content marketing is creating valuable content that attracts an audience to your business. The content itself can take on many forms, such as podcasts, web pages, blogs, videos, newsletters, and other media to be consumed and shared.  Your business model and products will determine the type of content to create. Ask yourself, What is the best content marketing platform? Informational or entertaining?  Visual  or written? The central aim of content marketing is to add value to your audience, which in turn, brings more business to you. What are the Benefits of Content Marketing?  Awareness and research inform buyer’s consideration when purchasing a new product, so producing content that educates an audience about a product will encourage them to buy that product. What makes content marketing so powerful is the organic response it generates. Plus, it naturally supports other marketing methods as well. For instance, writing a blog post will also boost SEO, and it serves ...

In today’s world, web users are constantly searching for relevant information. People are bombarded with advertisements, so businesses struggle in getting consumers to notice their message. What’s the solution to effectively reach your target audience? The answer: content marketing. First, let’s examine a definition of what content marketing actually is. Content marketing strategies include deciding what promotional material to create for your business, and when and how to use it in both acquiring new customers and communicating with existing customers. Through email, video, presentations, infographics, podcasts, and other spreadable content vehicles, content marketing allows businesses to continually communicate with customers, so as to not lose them. To unpack that definition, we’ll examine  five reasons  that content marketing is essential to your small business marketing strategy. 1. Name recognition and increased reach High-quality content tends to spread rapidly ove...