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Unfortunately, for many companies investing in a website redesign, that excitement turns to confusion post-launch. Your site, while eye-catching, isn’t bringing in traffic, leads, or sales because of a critical factor missing from your redesigned website: Search engine optimization (SEO). No matter your industry, audience, product, or service, SEO is a vital element of a website redesign. Keep reading to get started — and get your free website redesign SEO checklist! Does a website redesign affect SEO? Yes. SEO can affect a website redesign in two ways. Excluding SEO from a site redesign can cause a loss of both traffic and sales. Including SEO in a website redesign, however, can result in traffic and sales increases. Since SEO optimizes your site for both people and search engines, it helps future customers find you through Google, Bing, and other search engines. You can launch one of the most well-designed sites in the world, but if you don’t optimize it for SEO, no one will find it....

Website design is similar to fashion – it changes every year. You don’t have to keep up with the latest website designs every year. After all, Amazon has had the same general design for its product pages for two decades. However, users expect certain design standards when they access your site and some of these standards are the latest trends in coding. If your site design is more than five years old, it could be time to reconsider. It’s not always easy to admit that it’s time for a redesign, but here are some tips when you know your current design is killing your conversion rates. Is Your Site Slipping in Search Engine Rank? Search engines keep their algorithms a closely guarded secret, but user experience is somehow calculated into their rankings. How they calculate user experience is a mystery to anyone except their engineers, but it’s obvious to anyone who has let their site design age that it eventually sends low quality signals to search engines. Users know old designs when they ...

95% of small businesses have an outdated website Outdated websites are common. That’s just how it is. The main reason for this is that websites need to be updated roughly every 5 years, sometimes sooner. As website technology and design are evolving quickly, websites need regular redesigns and updates to keep them relevant and effective. If it’s been a while since yours was designed, you can use this handy website redesign checklist to determine if your website is due for a redesign. DOES YOUR WEBSITE STILL USE FLASH? If your website is still using Flash, people probably aren’t able to get to your website. For one, iPads and iPhones don’t support Flash anymore. Second, search engines can’t read it, which means users have to install a plugin to view your content. That’s just frustrating and will likely send people away. If your website still relies on Flash to function, it is certainly due for a redesign. DOES YOUR WEBSITE RANK WELL ON SEARCH ENGINES? If your website isn’t ranking well ...

  5 Things Most Businesses Forget to do When Redesigning Their Website Keeping your website fresh is important but if you aren’t aware of a few basic things, you may end up worse off by redesigning. Check out our list of 5 things to consider when redesigning your website. There’s obviously a lot more but these will make you think. Most companies jump into a website redesign without thinking about a few key aspects. As most web development companies, we have a long checklist of items to consider but here are 5 to make sure you think about: 1. Check your web analytics If your website has been up for a while, you should be able to track what is working.  If a specific page is successful at creating conversions then make sure you don’t break that by redesigning your site. 2 Information Gathering Have you defined your target demographic?  Have you defined your business goals?  What is the goal of this website and how are you going to measure it?  Are ...