Content is King! And the best SEO strategy.
In this article, I will make the case for why content marketing should be the foundation of your search engine optimization (SEO) strategy. I know from experience that Google considers content and backlinks among the two most important ranking signals. Of these two you have the most control over the content. So if your goal is to improve your SEO results, then you need a strategy for giving Google the content it so desires. What is content marketing? Content marketing is the practice of publishing engaging information – i.e. content – that proves you are a master of your business and/or industry. There are many ways to deliver content. The most popular forms are blog articles, web pages, white papers, videos, social media posts, FAQs, podcasts, and more. Why does content marketing matter? Trust is an issue in today’s online world. Content marketing can help you build trust with your customers and prospects. Content marketing is not advertising, rather it is relati...