Business Website Credibility: The How and Why
When it comes to online presence and converting web traffic into leads or sales, website credibility is of utmost importance. The amount of information and number of options out there – many of which are bad – is staggering. People are more likely to be skeptical off the bat rather than immediately trusting you or your brand. But if you can establish credibility, people will feel safe and trust you. That means more sales, more leads, more conversions. So, why is website credibility important? It seems a bit self-explanatory, doesn’t it? Plain and simple, if customers don’t feel like they can trust you, they won’t buy your product or service. Your website often acts as a first touchpoint for potential customers. As such, it’s a major opportunity to make or break your credibility with any prospective customers. Often, you have less than 10 seconds to stand up to the initial psychological credibility judgement. In fact, studies have shown that consumers will judge the credibility of y...