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  Content marketers and SEO professionals know the importance of keywords. After all, it is the keywords that people use whenever they have to find something on the internet. Therefore, including high-volume and relevant keywords on a web page is a no-brainer. But how do you do that without making your content appear unnatural? What are some of the best practices for including keywords on a web page? In this blog post, we discuss just that and share some tips on how you can include primary and secondary keywords on your web page naturally. 1. Don't go overboard Before we start discussing the actual techniques and tricks, it is important to note that you should never go overboard with keyword inclusion and optimisation. Search engines have evolved and gotten significantly smarter over the last few years. They do not need a magic number of keywords or a certain density in order to rank pages for that keyword phrase. Sometimes, even including a keyword once in t...

  I’ve encountered a lot of SEO mistakes in the course of doing this kind of work for so many different types of businesses. There is a common theme to most of these SEO mistakes: Shortcuts. Sometimes these  SEO shortcuts are the result of unrealistically low SEO or website development budget. Sometimes they are the result of inexperienced website design or SEO work. In any case, as a decision-maker, you should be aware of them so your company doesn’t suffer the consequences. You will likely end up with lagging rankings, or worse, Google penalties for shoddy or ill-advised SEO work. Avoid these common SEO mistakes, and don’t take dangerous shortcuts that can ruin your rankings or keep you from making money online. Free-For-All Link Farms An FFA Link Farm is when links to your site are put in place with no human review or editing. In other words, some so-called SEO consultant submits your site to the link-farm, a robot approves it, and it’s automatically live...

  Did you know that 46 percent of all Google searches are performed with the intent of finding local information? If your small business doesn’t have a good local SEO strategy in place, you’re likely missing out on a lot of potential customers! Never heard of local SEO? Not sure where to begin when it comes to improving your business’s local search rankings? Read on for seven effective tips you can try today to create the perfect local SEO strategy. What Is Local SEO? Local SEO is all about optimizing various aspects of your website so that it does a better job of attracting local traffic (people in your area who are searching online for products or services like yours). The goal is to get people from their computer or smartphone (wherever they’re conducting their search) to your physical business. You’re making specific adjustments to your website to bring in people who are closest to you geographically. Benefits of Local SEO There are lots of reasons why businesses ...