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While many marketing writers understand the value of including images in a blog post, choosing the right ones can be challenging. Using photos that are irrelevant, stocky, or low-quality can reflect poorly on the article and make your brand appear unprofessional. Here’s an overview of why images are so important and how to pick the best ones for a post. Why Are Images Crucial for Your Blog? Attractive & Engaging Humans are wired to prioritize visual stimuli. In fact, the brain processes images 60,000 times faster than written text. That’s why it isn’t surprising that images make a blog post more visually appealing and engaging to readers. Plus, pictures can tell a powerful visual story in ways that text can’t. For example, if you’re writing a blog post about kitchen remodeling, including photos of granite countertops will be more compelling than describing the different colors, textures, and patterns in words. SEO Value Image search engines, such as Google Images, pull photos from ...