How Do You Source Feedback from Your Users?
Here’s a question: Are your customers really happy? As a business, you spend time, money, and headaches trying to develop best-in-class products and services. You put on armor to go to battle with your competitors, and you sweat blood and tears to grow your brand. But how do you know that your most valuable asset (i.e., your website) is really meeting customer expectations? The customer experience has overtaken price and product as the #1 brand differentiator. Unfortunately, customers aren’t jumping through hoops to tell you about their experiences. It’s estimated that 1 out of every 26 unhappy customers actually complains. The rest, they just leave… forever. If you want to roll out a best-in-class website that convinces and converts, you need to understand what your customers want. So how do you do it? How do you get customers to tell you their pros and their woes? Let’s talk about hunting Ishmael’s white whale. Here’s how you discover what your customers really...