Link Building in SEO : Links, Authority, Spam Score

Link Building in SEO is the practice of building one-way hyperlinks to websites/pages to improve search engine rankings. However, the benefits are not limited to the improvement of search rankings alone. Proper implementation increases brand exposure.

But how do you practice link building without getting penalized by the big ”G” and other search engines? What are the essential terminologies in link building?

To answer that, we first need to understand what it is and how it works. So?

What Are The Importance of Link Building

1. Increases Your Rankings

Whitehat link building does not only increase a website or blog ranking, but it also makes the results achievable long enough. Even with the famous saying, ” Content Is King” acquiring backlinks would take a website further ahead of competitors.

2. Drives Website Traffic

Quality links + Content +  Easy to rank keywords = Increase in website traffic.

When you carry out a holistic link building process without spamming, you can be sure that your website will experience increase traffic. Building links is like telling search engines your site is worthy of getting seen by their users; this results in more clicks to your website.

The more links you have pointing to your website, the more you will experience an increase in traffic. However, ensure that your links are from sites with useful links profile.

3. Increases Brand Exposure

Other than increasing rankings and driving traffic, it can be beneficial in increasing brand exposure. Imagine guest posting on a site with 50,000 daily views, what do you think will happen to your website? More people will see your business name as long as the site exists.

Running link building campaign works to increase brand awareness and make it more likely that you’ll become the go-to site for many customers looking for convenience and reliability – Emily Garmer

In short, the goal of guest posting is not only to gain search engines’ trust but also to increase your brand exposure to the audience of other websites.

1. Backlinks

Backlinks are created when site A links to Site B. They can be referred to ”Inbound links” or ”Incoming links”. It is one of the major elements of links building.

Getting down to types of backlinks, we have do-follow and no-follow backlinks type. However, a person reading a blog or web page will never see the difference between both. The difference is the source code, which can only be noticed at the backend.

The do-follow backlinks type is the standard and most valuable link type that every blogger, webmasters lookout to gain. It helps tell the search engine the content linked to is valuable and should get noticed by users.

No-follow, on the other hand, are less common and valuable. It tells the search engine not to recognize a particular page. However, there are claims from SEOs that no-follow backlink has helped them rank #1 for their targeted keywords.

The differences do not mean Nofollow is insignificant. The two types of backlinks are important, and search engines like Google want to see a mix of bot pointing to a site. It helps in creating a healthy link profile.

2. Anchor Text

Every SEOs know that quality backlinks are a significant ranking factor. But what of the link anchor text? Anchor texts are the clickable words used in linking pages to another.

There are different types of anchor texts such as exact match, phrase match, partial, branded, naked URL, and random anchor text.

3. Internal Linking

In the SEO industry, link building is not limited to external backlinks. It makes sense to think so.

But there is another type of link that is important in passing link juice to pages: Internal Link Building.

This type of link building process helps point links from one page to another. They are not necessary, but an integral part of a successful SEO campaign. As an essential SEO, blogger, or small business owner, you can leverage internal linking to drive ROI from external link acquisition.

4. External Links

External links are referred to as the hyperlinks that point at another domain. Let’s take, for example, links pointing from site A to others site, is considered an external link. Also, links from other sites look to yours are considered an external link.

5. Interlinking

Interlinking is the process of linking to other relevant pages or posts on your website so that the users can read more on the topic.

This practice makes it possible for readers to have a better understanding of the topic. Wikipedia is one of the platforms that do this right. You will always see links to other relevant pages.

Besides, increasing the ranking for a particular keyword helps reduce the bounce rate and the number of page visits per user.

6. Domain/Page Authority

There is a difference between domain and page authority, which many seem to misunderstand. Page authority is like a score that determines how a specific page will perform on SERP, while domain authority is the score of a website’s overall authority.

7. Spam Score

Building irrelevant backlinks are like cancer to SEO.

And too much of it can cause losses in rankings, deindexing and penalization by Google.

So, it would be best if you prevented getting spammy links to your site. And in a situation where your competitors are practising negative SEO, you should make use of a disavow tool to tell Google those links are not relevant for your site.

And that is why the Spam score was created in the year 2015 by Moz. It is a rating system created by Moz in 2015 to predicts the possibility of spam on a website.

8. Link Tags

Link tags in SEO are used to specify the relation between the current page and another linked page. The use of the nofollow tag is an indication that the search engine should not place much emphasis on that link. It is used to connect to pages that do not need ranking or do not want to get rank for the keywords.

Conclusion

Knowing how link building work is important in building a proper link profile.

Do you have any questions on link building in SEO? Then connect with the SEO experts of the local SEO company in Thornton, CO who can help you come up with the best link building techniques that ranks highly on search engines.