Does Web Design Really Matter in SEO?

This is a regular question our clients often ask us. And the answer is yes, the website design of your business is a crucial part to work on when planning the SEO strategy.

Your website design is solely responsible for providing your visitors (potential customers) a better user experience. Judge it by yourself: suppose you google “ SEO agency in Singapore” and you find two websites:

One with boring colors, enormous content blocks, and messy link structures

The second one is clear with well-formatted content (short paragraphs, infographics, and proper link structure)

This states that good user experience of a website attracts thousands of more visitors as compared to simple websites with one or no user experience elements.

And what is SEO?

SEO is basically a process of creating and publishing content and websites with the sole intent of solving visitors queries and providing them good user experience (UI/UX design elements). So yes, design matters in SEO.

In the next section, we will discuss how design can improve the SEO aspect of your website and why it’s important.

So let’s dive in.

Importance of website design in SEO

Below are the points depicting the importance of web design in SEO:

• User experience is one of the top-ranking factors in Google
• Keeps your visitors engaged on your website
• A good website with attractive well-optimized design gets better conversions and attracts valuable search engine traffic
• Design plays an important role while optimizing your pages for ON-page SEO
• Good design can get you more reviews, ratings, and shares (Social Signals)

How good website design can improve SEO?

In the past two years, Google rolled out several updates to help users get better results when they search. As of now, there are over 200 ranking factors which define the Google ranking algorithm. Some of the top-ranking factors of 2019 include:

• Rank brain
• Quality content
• User experience
• Backlinks
• Social Signals
• Dwell Time

You’ll be surprised to know that good design can give you a good hand out in the above-ranking factors. As these factors solely rely on a good website design. The good website design keeps the user engaged on your website for a longer period of time. In this way they spend more time on your website, share your content and rate it.

SEO web design is about creating websites that are appreciated by both users and search engines. To make your website SEO friendly, find the top web developers in Westminster, CO that strives to offer high-end web development services to acquire desired results.