HOW TO UPDATE YOUR WEBSITE FOR COVID-19 AND BEYOND

Whether you’re running a law firm, a fitness brand or anything in between, COVID-19 has affected your business operations and how you interact with your audience through your website. Now more than ever, it’s critical that you have an updated, high-functioning website. In this article, we cover how to update a website during the COVID-19 pandemic – and beyond.

Let’s take a look at what you can do.

Conduct an Audit


Start with a full audit of your website. This will allow you to determine the areas that need immediate attention.

Go through every page and ensure that everything is working properly. This includes:

  • Check the quality of your images and videos
  • Double-check all grammar
  • Check to ensure all links are working properly (A report from SODA showed that 77% of agencies believe that poor website performance is the reason for lack of clients)
  • Confirm your site is easy to navigate

After you’ve done that and noted what may not be working, it’s time to make improvements and updates.

Review Ecommerce Performance


If you are a brand that sells products online, you’re going to want to upgrade your online store. Even with social distancing requirements changing, people are still avoiding brick-and-mortar stores to a much higher degree than in pre-coronavirus times. That means more of them will be shopping online.

Take the time to upgrade your online store by doing the following:

  • Improving your inventory
  • Offering special deals around COVID-19 or the  recovery from the crisis
  • Featuring products that you think will sell the best right now (such as masks)

This is a great opportunity to change your store around so you can improve your e-commerce performance.

Improve Communication


One of the best ways to help your business out during the COVID-19 pandemic is upgrading the way you communicate on your website and social handles.

This means two things:

  1. Keep the lines of communication open. Make sure your customers have an easy way to communicate with you or your team. Do you have access to a dedicated email or a chatbot on your website? This is critical so your customers can contact you.
  2. Let people know how your business is running. You want to make sure that you are letting your customers know how you are handling the coronavirus and what steps you are taking for safety. Create a landing page announcement or add an announcement board to your home page.

Optimize Your Website


This is the perfect time to start marketing your website in a new way. SEO (search engine optimization) is key to the success of any online presence.

There are dozens of ongoing tasks associated with high-quality SEO, but at a basic level, you can start with a few simple checks:

  • Review the keywords you’re targeting on the site and ensure they’re still the most relevant terms for your brand.
  • Look at your website analytics to note any trends in website traffic, or the sources of that traffic, that need to be address.
  • Verify that all pages have a focus keyword, a well-written SEO page title and an engaging meta description.
  • Make sure your website loads quickly.
  • Check that the images on your site are optimized for the web, and that you’ve included alt text for each image.

If you have questions about upgrading your website, head over to the experts of Web Designing Company in Clearwater, CO. 

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