5 Compelling Reasons Your New Website Needs an SSL Certificate and HTTPS
What is HTTPS?
HTTPS stands for Hyper Text Transfer Protocol Secure and is the internet protocol for secure communication. Unlike its unsecured counterpart, HTTP, HTTPS signals the internet browser to use an additional encryption layer to protect all data being transferred. This encryption protects sensitive information such as credit card numbers, passwords, and email addresses from hackers and internet eavesdroppers.
What is an SSL Certificate?
A Secure Sockets Layer (SSL) certificate is an electronic document used to authenticate a website’s identity so that the encrypted data can’t be intercepted or decrypted by anyone except the intended internet user.
Why Does My New Website Need an SSL Certificate and HTTPS?
Unfortunately, sensitive data transmitted over the internet is not protected from hackers and eavesdroppers by default. Securing your website with an SSL certificate and HTTPS ensures that your website visitors’ sensitive information is kept private and also provides several additional benefits to your business.
1. Protects Your Website from Hackers and Eavesdroppers
When using HTTPS, all data sent to or from your website is encrypted to protect it from hackers and eavesdroppers. Increasingly important for business websites, using a security certificate and HTTPS keeps any private information online visitors enter on your site safe from cyber intruders.
While a secure connection is absolutely required for websites that take any financial information, such as credit card numbers, even non-financial information such as email addresses and phone numbers should be protected via HTTPS from any unwanted third-party access.
2. Increases Your Business’s Credibility
To prove that security is in place, browsers display a padlock icon in the address bar of your HTTPS website. This icon assures website visitors that their personal data is safe, giving your website and your business additional credibility. Internet users value businesses that take the actions necessary to protect their private information.
3. Prevents Alarming Warnings
Some browsers, such as Google Chrome, now display a “not secure” message whenever a site without an HTTPS connection attempts to collect any type of user information. Additionally, website visitors using the Google Chrome browser in “Incognito” mode see the “not secure” message when they visit any website that isn’t protected via HTTPS.
These warnings unquestionably frighten away website visitors! Who wouldn’t switch to a different site after seeing a “not secure” warning? Using the HTTPS protocol with an SSL certificate ensures that your website visitors won’t see one of these scary warnings.
4. Boosts Your New Website’s Search Rankings
Another convincing reason to secure your new website is that Google will boost your website’s search rankings. Google provides this incentive as part of their broader campaign to promote security on the internet. Even though the boost in search rankings is small, any boost is beneficial because it helps potential clients and customers find your business online.
5. Makes Your Website More Future-Proof
Since Google, an internet authority, is leading the campaign to make the web more secure, soon an HTTPS website will be standard. Building your new website using HTTPS now will be much more cost effective for your business (and better for your website’s search rankings) than switching to HTTPS later.
Get on board, and work with professionals who understand online work like the back of their hand. Most companies simply don’t have the time or resources to deep dive into the website security methods and practices that will help them drive traffic and increase conversions. Partner with expert team of Web Designing in St Petersburg, FL and take your online success to the next level!
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