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Here are some simple 8 things you should not be doing on your WordPress Website.  These changes are common standard web trends and improvements to usability. 1. Make your logo big People can quickly tell it’s your logo. A large logo takes up a lot of screen real estate.  The more space it takes up the less opportunity you have to showcase your services or extra content on the page.  You do need a logo present on your website, just doesn’t have to be big. 2. Don’t make your call to actions tiny Buy now button, location address to your restaurant, phone number etc… make sure your call to action is big. You want people to be able to see your call to action in 3 seconds. Don’t make people search the site for the things the key information they want. 3. Week Content Don’t put small phrases of content on your site.  Google loves content… and you will continue to see the saying ‘Content is King’. Include large paragraphs of content on your website (where you can) so that Google can clearly re

One of the fastest and easiest ways to speed up your website is compressing all the images on it. And to make your life easier, Google has launched the Squoosh free image compression tool. It is necessary to optimize images on any site for the site to load faster and rank better. What is the Squoosh? Squoosh is an image optimization and compression tool developed by Google. The service appeared in 2018 but was recently updated to a better version. Perhaps the best thing about it is that it shows a 1:1 visual comparison of the image before and after compression. It is а free tool. Squoosh allows you to use the advanced options provided by other image compressors. You can use the Squoosh either in your browser window or download it to your computer. It reduces image weight without significant loss in image quality and thus speeds up your site's loading speed. Benefits of using the Squoosh free online tool There are many advantages to using the Squoosh to compress your images on your

When developing a successful search engine optimization (SEO) strategy, website architecture cannot be ignored. It’s one of those things you really need to plan and set up correctly at the very beginning of the development process. In this article, the Drupal maintenance and support team at Drudesk explores why website architecture matters to SEO and explains the best practices to create an SEO-friendly site structure. What is website architecture? Website architecture is a particular structure that organizes all the content on your platform. This is the hierarchy of web pages that helps users find necessary information, as well as search engines to crawl the website.  Well-thought out site architecture is created in a way to ensure that both users and search engines can move easily through your website. Why is website architecture important for SEO? Website architecture is a crucial element of successful SEO performance. It  also helps search engines find and display content from your

It is crucially important that your website is updated regularly (for reasons which I’ll explain next), but so many companies upload their website and forget about it, which can be detrimental to search engine rankings and visitor experience.  Do you update your website on a regular basis? Why is it important to keep your website updated? Google and other search engines are constantly scouring the web using their ‘bots’ to check for updated web content.  With this information they then update their search ranking information, and websites that are updated regularly (with quality content) will move up the rankings and sites that haven’t could slip down. So simply put, if you don’t update your website at all it will almost definitely start to slip down the search engine rankings. On the other hand if you follow our 5 simple steps below, you will have a much better chance of appearing higher in the search engine results. 1. Keep Your Content Fresh and Relevant One of the most important el

Link Building in SEO is the practice of building one-way hyperlinks to websites/pages to improve search engine rankings. However, the benefits are not limited to the improvement of search rankings alone. Proper implementation increases brand exposure. But how do you practice link building without getting penalized by the big ”G” and other search engines? What are the essential terminologies in link building? To answer that, we first need to understand what it is and how it works. So? What Are The Importance of Link Building 1. Increases Your Rankings Whitehat link building does not only increase a website or blog ranking, but it also makes the results achievable long enough. Even with the famous saying, ” Content Is King” acquiring backlinks would take a website further ahead of competitors. 2. Drives Website Traffic Quality links + Content +  Easy to rank keywords = Increase in website traffic. When you carry out a holistic link building process without spamming, you can be sure that

When it comes to discussing content marketing trends and statistics, marketers are quick to bust out their graphs and point to things like automation and sales funnels and geo targeting. While each of these items are undoubtedly valuable, you may not have the time or the inclination to decipher the meaning behind all that jargon. We’ve shared them with you below. Evaluate: What Are Your Top Goals for Content Writing? SEO content writing goals Before you can fully appreciate the value of the content writing tips we’re about to share, you may first want to understand your company’s top goals for content marketing. Not sure where to start? While increasing traffic and driving conversions are important, they’re actually not top priorities. Here’s what they are: Increase Brand Awareness: Strong, engaging and informative content can position your brand as a knowledgeable and helpful resource and showcase its expertise. Even if a reader doesn’t have the intent to buy now, high-quality content