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One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then it is the right time to connect with a local SEO company in St Petersburg, FL to start reaping the countless benefits of SEO!  Here are some of the reasons why SEO is important and why you should consider it as a marketing technique. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizi...

Your website should not  just be: I came, I saw, I conquered to your customers. They should have reasons to visit your site more than once. Keywords are what lead them to your site, but it is strong content that will keep visitors coming back for more. Think about what websites you visit frequently; chances are it is not because of slow loading pages, old content or poorly written material. It has to do with well written and engaging content that is being updated. There are things you can implement in order to ensure a constant flow of people to your website. Content . This is the most important thing to have a presence online. Google takes content in as a large factor in their algorithm for SEO. Make sure it is easy to read, view, listen to and comprehend. You want your content to educate your viewers, not confuse them even more. Links. This is very simple, but often overlooked. Viewers get frustrated when several links do not working or there is no clear navigation. Make sure you...

With web sites becoming the norm for marking a presence on the web platform, phrases internet site improvement and web site design have received huge reputation. Although these two terms are broadly in vogue, there are popular misconceptions as most customarily website improvement and website design are used as synonyms and on the whole as widespread phrases. There are, but, crucial variations in the delineation of these two terms and therefore knowledge the nuances of website improvement and web design is crucial for efficiently building a business website. What is supposed through web layout? The visible illustration of a internet site is the duty of a web dressmaker. Web designers in Castle Rock, CO decide the graphical illustration of the internet website. Their major job is to design an attractive website so that the centered audience gets hooked on it and shows interest for navigation. Web designers create the complete appearance of the website and the appeal quotient of the int...

Benefits of Good Web Design for your Business Website It all starts with seeing. The attraction, the capture and the satisfaction happen through our eyes. Yes, a good web design is most important to create an impression, attraction and to keep the audience and customers intact with your business website. For every business in this digital era, a website is mandatory. Spending time and cost on a good web design is must and profitable. Here we see some of the benefits of good web design for your business website. Attraction It is quite natural that we get satisfied only if we get attracted to it. Be it anything, we get captivated and satisfied only if it attracts us. The same goes with your business website also. If your website attracts the people they will like to spend time in your website and obviously will get interested in your products or services. A good web design attracts the audience and customers to your business. Retention Customer retention is one of the important factors f...

Lead generation in 2021 just may not be all that different than lead generation in 2020. You just need some tweaks to well-tested strategies and some reminders that some old strategies are no longer effective and should be replaced. To summarize in an oversimplified way, effective lead generating strategies involve inbound and content marketing with prudent use of email and some other outbound tactics. Now let's talk about current lead generating practice. As is almost always the case, start at the beginning. So let's start with defining lead generation. Lead generation is identifying potential customers for your business. It is a way of creating positive feelings for your business among people who have indicated some level of interest in you and getting them on the path to eventually making a purchase. The transition from stranger to customer happens most naturally when that stranger has kicked off a relationship with you by showing an interest in your business. Perhaps they...

For most companies, achieving top rankings on Google is the pinnacle of online business success.But as Google invests more time, money and energy into the development of its algorithms, more businesses struggle to improve their ranking on the platform and remain relevant in the digital world. On average, there are 34,000 searches made on Google each second. However, 75 percent of web users never scroll past the first page of search results. For those reasons, you have to make sure that your website appears on the first page when users search for your business (or businesses in your field) on Google. No excuses. Whether you have an e-commerce or corporate site, you probably have some valuable content to share with your users and customers. But if no one sees that information, what’s the point of creating it in the first place? Search engine optimization (SEO) helps your website get higher rankings when people search online for your product or business. This technique basically increases...

1. Responsive Website Design is flexible – Thanks to the blending of CSS3, CSS, and JavaScript, or use of Bootstrap with PHP, responsive website design is extremely fluid and can fit into any dimension and can be accessed with ease on any device. The entire grid structure rearranges itself just like water does when it is poured into a container of different shape. This makes browsing through the website on any device much easier and website retains its full functionality without losing visual appeal. 2. Responsive Website Design is highly user friendly – Responsive website design makes the website easily accessible for users using any platform. There is no denying the fact that content is king. However, in order to ensure that users can easily access the information listed in the site and browse through it irrespective of the platform being used to access the site, it is important to have responsive design. Consider the platforms in use at present. It includes laptops, desktops, Smart...

What was the last time when you searched for something online? Not a while ago, right? So, here comes the main question, what are you using to make the daily or weekly basis searches? Desktop or mobile device? If you are just like the rest of the 80% of the internet users, then you are probably searching on the smartphone or tab from the comfort of your home- right? In fact, according to the survey in 2020, 80% of people on average spend around 5 to 6 hours a day and we are not talking about all the videos people search on YouTube. So, whether you have already accepted the mobile-led change or looking for more justifications before investing in web development services to import your website to responsive design, this post will answer all your queries at once. With this post, you will also explain why both traditional and modern website should adapt the mobile-friendly design. The Main Difference Between a Mobile Friendly and Responsive Website Now, right before we move further with ou...

Search engines, like Google and Bing, are committed to making the entire web faster, while also serving up websites and meeting the needs of an online searcher. In fact, if you look up “page speed google,” one of the first results is Google’s developer site which has the headline “Make the Web Faster.” This is clear proof that Google is committed to making websites faster (and you should be too!). In this article on page speed for B2B web design, we answer three important questions about page speed: What is it? Why should you care? How can you maximize page speed? What Is It? Page Speed Explained Search engine optimization software provider Moz has a great resource page on page speed. Simply defined, page speed is “a measurement of how fast the content on your web page loads.”(Source: Moz). This can be tracked and monitored with tools like Moz or even in Google Analytics (see the Site Speed section under the Behavior Reports). Why Should You Care? It’s Critical Does it really matter wh...

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. What? You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring Clean Your Website? A professional B2B website design is not a set-it-and-forget-it tool for your company or brand. Rather, it’s a living, breathing resource center to educate prospects and clients. It’s important that you continually check, clean up, and clean out your website for it to remain current, fresh, and informative. Another great reason to freshen up your website? It’s good for SEO. Search engines like to see content that is continually updated and revised. Why? Because it’s more likely to be current and up-to-date. If your website is starting to look as lackluster as that sweater you’ve been hanging on to since 2005, it’s time for a good scrub. Toss Out the Old and Outdated The best place to start when spring cleanin...

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Gone are the days of tradeshows, sales meetings, and dog and pony shows at your beautiful office. Your website is now the first interaction ALL your prospective customers have with your brand, and no doubt, marketers are feeling the pressure. To help keep your head straight, here are the top 3 must-haves to ensure your website is a success in 2021. Strategy for driving high-quality traffic A beautiful website is not much value unless you are driving high-quality traffic to the website. While a traffic strategy may seem like a no-brainer, after 300 website builds, I’m always amazed at how many marketers worry over every detail of the website design but rarely give much thought to how they will drive traffic. Your traffic strategy should be multi-pronged –...

  Getting the fundamentals in place before you get started will ensure your website project runs smoothly and delivers the results you want. Here are 11 things you need to figure out before diving into a website redesign. Your Pre-Website Redesign Checklist Determine how your website will help you reach your business goals. Having a fresh new website is a great morale-booster for a business, but that shouldn’t be your only reason for a website redesign. A website project is a major investment, so make sure you get a return on that investment by having a clear picture of how a new website will help build your business.   Assess your current website. In order to know what you need for your new website, take a close look at the current one. What are your reasons for wanting a new website? What problems do you think a new website will solve? Look at both the design and functional elements of your site and make a list of the things you like and the things you don’t, and...

  As much as 26% of brands consider their outsourcing project a failure. Finding the right web design agency can be overwhelming and that’s not surprising: you are, after all, trusting someone with the future of your online reputation. However, with risks come rewards. In this article, we’ll look at five questions that will help you find the right web design agency and maximize the rewards. 5 Essential Questions To Ask When Hiring A Web Design Agency Asking the right questions will help you identify the agency that has the right talent and the right approach to your project. It will help you find a partner that will take ownership of their work and put your mind at ease. Choosing the wrong agency may lead to loss of revenue and opportunities, poor results, and perhaps even a damaged online reputation. Question #1: Will You Provide Recommendations And Ideas? Will your prospective web design agency give you recommendations and ideas for your website? Or are they more interested in sh...

  Failure is rather a tough word and very hard to digest at the same time. While being on the winning side is always joyful. Being a winner in the digital marketing world is a whole different story. But before we dive into the question of failure or success with SEO, I would talk a bit on a few more questions like does SEO work? SEO is dead ? is it wise to invest time & money in SEO? Every now and then we keep seeing blog posts on the topic SEO is dead or SEO is dying. While it’s not true for the SEO itself but holds some truth about techniques being used for SEO. Over the years SEO has evolved so much and it’s a continuous process. SEO technique that used to work a few years ago might not work anymore or maybe even working against you. Do you really need to invest in SEO? Marketing is multi-channel and it’s an important decision any business needs to take. Here are some of the important points you should keep in mind while making a decision – Organic traffic conv...

Unfortunately, for many companies investing in a website redesign, that excitement turns to confusion post-launch. Your site, while eye-catching, isn’t bringing in traffic, leads, or sales because of a critical factor missing from your redesigned website: Search engine optimization (SEO). No matter your industry, audience, product, or service, SEO is a vital element of a website redesign. Keep reading to get started — and get your free website redesign SEO checklist! Does a website redesign affect SEO? Yes. SEO can affect a website redesign in two ways. Excluding SEO from a site redesign can cause a loss of both traffic and sales. Including SEO in a website redesign, however, can result in traffic and sales increases. Since SEO optimizes your site for both people and search engines, it helps future customers find you through Google, Bing, and other search engines. You can launch one of the most well-designed sites in the world, but if you don’t optimize it for SEO, no one will find it....