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Ever since, Podcast by Apple is one of the most popular audio platforms that enables listeners to access to information, episodical comedies, horror, drama, as well as educational topics. According to Steve Jobs, the podcast or iPod + broadcast, is the next generation of radio. Not to mention its fast increasing users and listeners every year. However, podcast’s appearance remains insignificant in SERPs (Search Engine Results Pages). Google is doing an effort for podcasts to be featured since they too offer a wide range of benefits to the end-users. Google treats podcasts as significant as images, videos, and texts. For the podcasts to be searchable, they are planning to incorporate podcast metadata into SERPs. Will audio results be the next big thing? Let us discover one by one the perks that end-users can enjoy when podcasts will be featured readily on the top Google results. Podcast offers convenience You don’t have to search in Google Podcast or put the word podcast after the thing...

As important as your brick-and-mortar offices or storefront might be, your website plays just as important a role in establishing the legitimacy and image of your brand on the Internet. Oftentimes, visitors will never set foot inside your physical office space, but they’ll have your website bookmarked and available to pull up at a moment’s notice in the event that they might need your services. Your website’s design is so important and influential on customer perception that it’s considered to be  the primary indicator of a business’s credibility by 48%  of the general public. For businesses just starting out and going about designing a website, or businesses looking to relaunch their website, it’s crucial to stick the landing and deliver a quality experience that will stand up to even the toughest scrutiny. Ready to consult a professional web designer? As a web design agency  has learned to navigate the potential pitfalls and mistakes businesses can make in designin...

So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built, it will never be done. Why is that the case? Because you can always improve your website so that it ranks better in search results and provides a more pleasurable experience for your visitors. Remember, search engines like Google change their algorithms often. This means that what’s causing your website to rank well now may not yield the same results next week let alone next year. And that animation that you added to your website a few months ago? Well, it may be frustrating your visitors now instead of entertaining them like it used to. How to Make Your Website Stand Out Now that we’ve established that your website will always be a work in progress, it’s important for you to be familiar with some tactics you can use to make your website stand out. There isn’t m...

So you're about to request a website proposal from a web design company. Great! But have you prepared yourself? Do you have a clear idea of what you want from this new website of yours? Allow us to briefly walk you through a typical website proposal. This should give you an idea of what it contains and, most importantly, what will be required from you, the prospective customer. What A Website Proposal Contains A proposal for a new website outlines what the site will do, what it will look like, how it will work, how it will be hosted and maintained, when it will be delivered and how much it will cost.  Methodology. Everything you want to do on the web can usually be accomplished in a number of different ways, each with their own advantages and disadvantages. Therefore, most website proposals start off by telling you how the developers will code your site. A variety of methods is possible, and some will be better suited for your project than others. Some common methods for creating w...

WordPress Migration If you’ve ever wished your website was easier to use or that it offered more features, a WordPress migration can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date If it has been a while since you’ve updated your site, there’s no better time than now. WordPress offers state-of-the-art features that give you everything you need for a functional site. WordPress is also highly customizable, so you can add new capabilities, implement social networking, or add a feature that makes communicating with clients easier than ever. If you’re struggling with social distancing restrictions and looking for a safe way to keep clients up-to-date, a WordPress migration can help. 2. You Want More Control Over Your Site WordPress makes it simple and easy to control your site, even if you aren’t an expe...

Nothing is more frustrating than being on a site, typing something in the search bar, and not finding what you are looking for. Your customers feel the same way, and will leave your website in the blink of an eye. This is why it’s important to gain their interest even if you don’t have what they are looking for. After all, they may not have typed the the exact   matching product description or could have spelled a product name wrong. Here are a few ways to turn their head before they turn on to another web page. Include Auto-Complete in Search Field Offering suggested words as the user is typing in the search bar is a good thing to take advantage of. This will help if the user doesn’t know the proper spelling of a product, or isn’t sure what they are looking for. It also benefits people that know what they are looking for, because they won’t have to type the whole phrase out. Review Site Search Data Knowing what people are searching for is very important. This will help you find co...

Are you looking for some ways to get motion and video built into your brand? Here are four tips to get you started. Get an early start. Motion designers can help you tell your brand story in unique ways, and including them in the development stage of your brand be beneficial in telling the story of your brand. Remember, motion and video is an essential part of branding, not just an add-on. Team effort. Give motion designers, cinematographers and animators a collaborative opportunity to work with the rest of your branding team. Motion designers have a different way of thinking that can shed new light on ideas, and it’s valuable for them to hear the discussions of how your brand should come together. Be flexible. Allow motion designers the flexibility to push the brand in new and different directions. Often times a video can lead to a whole new direction in brand experience that can be retooled into web and print solutions that further push effective multi-channel marketing, thus driving...

SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up in relevant Google search results.' Most clients come to us knowing they need SEO to increase web traffic, form leads or e-commerce sales. However, they don't know what exactly goes into good SEO. While people outside the digital marketing world think of SEO as a magical unicorn that helps businesses achieve their goals, it's actually a calculated process that takes a lot of planning and time to accomplish. Much like a great dinner recipe, search engine optimization requires many different ingredients working in harmony to improve search engine rankings for your website. What are those ingredients? We have you covered. Page Content This includes copy, headings, images, graphics, videos and anything else users can interact with on your page. The more engaging your content is and the better it answers the user’s question, the more likely your page is to show up in search res...

The impact of COVID-19 has led to strange times for marketers. We’re seeing new paradigm shifts every day, and at thunder::tech, we are working hard to help you navigate its impact on your business. This content is one of many resources we are creating for marketing and management in the midst of the coronavirus. As things continue to change, we’re helping by providing marketing advice, fresh perspectives and strategic planning for companies during and after the pandemic.    Hopefully, you and your business have noticed that e-commerce and digital behaviors have accelerated at breakneck speed the past seven months. The demands the market is placing on DTC brands and their online UX and customer service systems have never been greater. And your business isn’t the only one dealing with new complications. It seems like competition has never been so intense!    Now that we’ve aired our grievances, let’s take a deep breath and get ready to push forward through the end of ...