raqueltorsney

A recent   podcast  argues that the best time to hire a web designer is   now , even if you’re not currently planning on redesigning your website. Of course a web design agency would say that At first, that may sound like a web agency simply trying to get more business, but if you take a look at some of their arguments, it may make sense for some businesses. Their point is basically that a site owner can get caught in a cycle like this: A website owner decides he needs a new site and pays a web designer big dollars to scrap the old site and build a new one. The designer goes away after the project, and the site slowly deteriorates as it gets neglected. The site owner eventually stops promoting the site and decides it’s time for a redesign to bring it current. The cycle begins again. This cycle becomes a large waste of resources and can potentially confuse users due to dramatic changes in the design of the site. The long term partnership approach The antithesis to this cyc...

Getting your site to rank in Google searches can be a tricky, frustrating endeavor, but like anything, the more you do it the easier it gets. To get started, it’s important to know a few SEO tips and tricks to help you quickly get started with optimizing your website so it complies with what Google is looking for so it becomes easier to be found on their search engine. There are some basic aspects that you need to include with your website, many of which you may have never thought about before.  Learning   rudimentary SEO   can significantly benefit your website. Here are some basic on-page SEO tips that can help with your site’s Google rankings.  When doing on-page optimizations, I like to make sure I write down what the page had on it before making any changes, that way I can see if the changes increase or decrease the traffic so I can make sure I’m not undoing a ranking factor I’m unaware of. Sometimes your page is ranking for something you may not be aware of, by...

Search engine optimization (SEO) is commonly used to strengthen the online visibility of your website. Some companies have larger marketing budgets and choose to hire professional firms to handle their online marketing needs. However, many small business owners cannot afford the costs, so does that mean your website won’t rank? Not necessarily, you’ll just find yourself needing to work harder to build your website traffic. SEO Pro Tip: To understand HOW to market online, spend time thinking like your customers. What are your customers seeking? Can you create blogs, product pages, and content focused on their questions? Anyone can implement an SEO strategy with four easy steps. Do keyword research – what keywords are people using to find your website Build quality content pages – create content people want to read Repair technical issues – speed and security Share your website – strengthen the visibility of your website by building links Keyword Research So you have a list of keywords...

Back in 2016, Google introduced Accelerated Mobile Pages or AMPs to improve online user experience and reduce the time it takes for a web page to load. As the loading speed of web pages continued to become a major focus for Google, AMPs seemed like a great, natural step in the right direction. Many website owners and SEOs jumped on this new method of presenting content, but many just didn’t pay attention. Accelerated Mobile Pages (AMPs) have various pros and cons; crucially, they can help you with improved search engine rankings. If you are not entirely familiar with AMPs, how they work, and their advantages and disadvantages, this blog post will cover all the basics and more. Let’s start from the beginning. What is AMP? AMP is a technology — an open source framework — built by Google in collaboration with Twitter. At its core, it strips down a web page to its bare minimum (the content) and, as a result, significantly accelerates the loading of said web page. Consequently, AMP provides...

Not having an accurate portfolio website puts you behind your competitors.  People are looking to hire you for a service, something like photography or graphic design. They are looking to see what you can do before reaching out to talk to you. If your portfolio website is out of date or lacking information potential customers might skip over it and you’ll lose out on business.    In today’s world of freelance work, a portfolio website is a crucial part of landing gigs. You get to show off the amazing work you’ve done for other people and gain more business.   Today, we’re going to look at simple steps you can take to update your portfolio website.  3 steps to update your portfolio website 1. Make Sure Your Listed Services Are Correct  Are people reaching out to you about services you no longer provide? Are they asking about different certifications you may or may not have?   If something isn’t clear to a website visitor they either won’t reach out for clarification or ...

  Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why. It’s true that many factors may contribute to the problem. Believe it or not, web design can have a powerful impact on buyers and their choices. Studies show product assessment takes about 90 seconds. Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design. Most first-time visitors to your site are not ready to buy. They’re investigating options and comparing you to others. Do you know how you stack up to the competition? Take a look at websites for leaders in your market space. Then, turn yo...

Why Web Design? If you have an existing or fully functioning website, you might wonder why web designing? Well, I have a simple trivia to answer your question: - Would You rather have a well-segmented glass window to showcase your product room or a storeroom which contains these same kinds of stuff but with no management what so ever? The answer is straightforward and obvious, the window display. With all the brand and marketing you can certainly attract a number of visitors to your website; but what if half of them turned back just because of a non-attractive display. If you have an existing or fully functioning website, you might wonder why web designing? Well, I have a simple trivia to answer your question: - Would You rather have a well-segmented glass window to showcase your product room or a storeroom which contains these same kinds of stuff but with no management what so ever? The answer is straightforward and obvious, the window display. With all the brand and ma...